Or so marketers would love for you to believe. In actuality, the hype surrounding AI has conflated reality with science fiction, making it difficult to determine real business value even when it is plentiful. Nearly all industries are analyzing the potential of artificial intelligence and machine learning, with many seeking to identify AI experts to help lead the way. Amidst all the hype, many can't help but wonder: Where can artificial intelligence be most useful today? To answer that question, it's important to note that AI will always be most effective at performing narrow, specific tasks, at least for the foreseeable future.